Sick Hops

 With Sick Hops, my goal was to create a brand but mostly focus on package design. They are a small independent brewery and my goal was to create a modern and grunge-styled IPA that would attract a younger audience compared to those who usually drink IPA’s. I went beyond this assignment with the powerwheels car wrap mock up, as this is what I would have liked to put on their company/delivery vehicles if possible. The folds for the beer carrier were designed by myself; being an IPA, I thought a 4-pack carrier would suite them better.